MyPillow's Lindell to Relaunch 'Frank' Social Media Website at South Dakota Rally My Pillow CEO Michael Lindell laughs during a press conference in Des Moines, Iowa, on Feb. 3, 2020. (WATSON/AFP via Getty Images)
By Charlie McCarthy | Friday, 30 April 2021 12:10 PM
MyPillow CEO Mike Lindell reportedly plans to relaunch his social media platform at a South Dakota rally in less than two weeks.
A staunch supporter of former President Donald Trump, Lindell told the Examiner on Thursday he expects "10,000 people at least" at the May 10 rally in Mitchell, S.D., although Corn Palace reportedly only seats about 4,000.
Lindell, a vocal proponent of claims the 2020 election was stolen from Trump, said the rally will be viewable online via a live stream.
The MyPillow CEO and Minnesota native has called his social media website an alternative to Facebook and Twitter. It's called Frank, which Lindell says allows freedom of speech, except for certain curse words and saying the Lord's name in vain.
"You won't be able to use four words: the c-word, the n-word, the f-word, and God’s name in vain," Lindell told "The Ledger Report" podcast. "You won't be able to type that in."
When Lindell’s new venture — a combination somewhere between YouTube and Twitter — is fully launched, users can expect a platform with features "that no other platform has."
"My whole goal is to get our voices out there again," Lindell told Newsmax. "It’s a site like you haven’t seen."
Social media websites such as Facebook and Twitter banned certain content and suspended some accounts when they cracked down on unsubstantiated claims of voter fraud in the 2020 election.
Lindell himself was been banned from several social media platforms for alleging the November 2020 election was stolen from Trump.
The Frank site also features Lindell’s 24-hour station, Lindell TV.
Lindell said about 50 hand-picked broadcasters and influencers — who had been silenced on other social media platforms — are uploading their content to Frank. Those videos will soon be available to users.
Lindell appeared on Wednesday's episode of the Bannon War Room podcast, hosted by former White House chief strategist Steve Bannon, and called the upcoming rally Frank's "grand opening to the world."
South Dakota was selected as the state to debut the full features of the website, Lindell said, because he’s a fan of Gov. Kristi Noem., R-S.D., and her hands-off approach to the COVID-19 pandemic.
Noem, a close Trump ally, has defended the former president’s legacy and also supported his efforts to overturn the results of the election.
Some retailers, including Kohl's and Bed Bath and Beyond, pulled MyPillow products from their stores after Lindell began touting election fraud claims.