Two instructors prepare to contrast the recoil from a loaded pistol fired by a South African woman as she takes part in a training organized by the women empowerment group Girls on Fire, in Midrand, on February 07, 2021. (Photo by MARCO LONGARI/AFP via Getty Images)
UPDATED 4:28 PM PT – Thursday, September 16, 2021
A new survey revealed nearly half of all gun owners since 2019 have been women. According to a 2021 National Firearms Survey, 3.5 million women bought guns between January 2019 and April of 2021. This is compared to 4 million men who purchased firearms.
Previously, surveys found women only made up between 10 and 20 percent of America’s gun owners. The findings mark a shift for a market long dominated by men.
Companies have since begun looking into new marketing techniques that scrap the gendered norm. The chief executive of San Diego Gun Owners, Wendy Hauffen, said in an interview that she founded the gun-rights advocacy group to combat sexual assault and domestic violence.
Meanwhile, analysts said the increase is likely due to fears brought on by the COVID-19 pandemic and violent protests across the country.