WH to Reach ‘White Conservatives’ on COVID Via NASCAR, Country Music

WH to Reach 'White Conservatives' on COVID Via NASCAR, Country Music (C-SPAN)

By Jim Thomas | Monday, 12 April 2021 10:42 PM

In an effort to drive vaccine distribution to "white conservative communities," the Biden administration plans to drive COVID-19 messaging to the NASCAR and country music audiences, the White House announced Monday.

White House press secretary Jen Psaki noted the administration's struggles to reach rural and conservative areas in the country with its vaccine drives, and said it will publishing public service announcements (PSAs) on "The Deadliest Catch," NASCAR, and Country Music Television (CMT).

"Often people think of that as just Black and brown communities and that it's not," Psaki told reporters at the daily press briefing. "As you've noted, also conservative communities, white evangelicals. It's a range of communities around the country.

"We're looking for a range of ways to get directly connected to white conservative communities. We won't always be the best messengers, but we are still trying to meet people where they are, but also empower local organizations."

Although stereotyping white conservative communities might be offensive to some, the White House's stated goal was to strengthen vaccine confidence in people fitting that particular demographic, included the "white conservative communities" in her discussion of the "highest-risk and hardest-hit communities" by COVID-19.

The U.S. Department of Health and Human Services (HHS) announced a $10 billion investment to strengthen "vaccine confidence" in hardest-hit, highest-risk communities back in March, the Daily Caller reported.