Newsmax Beats Fox With Trump Rally Ratings
By Jack Gournell | Tuesday, 06 September 2022 05:27 PM EDT
Newsmax’s live coverage of former President Trump’s Wilkes-Barre, Pennsylvania rally on Saturday beat Fox News in total impressions — even though Newsmax is in 25 million fewer cable homes.
In the same time period Newsmax also crushed CNN and MSNBC, pulling in more than 21% combined.
In his first rally since the FBI raid on his Mar-a-Lago home, Trump pulled no punches, firing back at President Joe Biden's own speech earlier in the week from Philadelphia, calling it "divisive" and saying that Biden and the Justice Department are the true "enemies of the people" — not him and his supporters as Biden said in his speech.
Trump also offered support to Senate candidate Dr. Mehmet Oz and gubernatorial candidate Doug Mastriano, both of whom he endorsed in the GOP primaries.
Coverage of the speech aired from 6 p.m. to 10 p.m. EDT ranked in the top 3 in the time period among all basic cable behind only ESPN and the Hallmark Channel. It drew a total of 1.9 million viewers for the full event, 1.7 million for the speech itself, and ranked No. 8 among viewers ages 35-64.
More than 1 million viewers were watching the speech at any one time.
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